I came to know Hattendo during a Japan Rail Cafe event late last year, when they were still under renovation (they actually started business here in Jan 2017), but I didn’t try it until recently. Hailing from Hiroshima with a history dating back to 1933, I really regret didn’t hear of it during my my three visit there since 2008, but actually their outlets in Hiroshima prefecture are based in Mihara, some 70km away from downtown Hiroshima. I thought it was just another ordinary pastry when they ventured into Singapore, and how wrong I was!
Prior to trying Hattendo, I thought what wrapped underneath was some type of biscuit. I was wrong. It’s more like soft bun. They do offer more than just these cream buns of course, but undeniably, cream buns are their forte. Hence naturally, I’m trying their cream buns for a start.
Not sure if there’s any minimum quantity for a box purchase, but they included two ice pack in mine to keep the bun cooled. If you haven’t guessed by now, that gives you a strong hint what its content is like. I was told the ice pack can last for 2 hours, then you will have to keep them in fridge, and the buns have to be finished by the next day.
Each of these cream bun cost S$2.50, but 5 of these in a box cost S$12.00 nett. Their pricing here is surprisingly cheaper than what you will be getting in Japan, at ¥250 (before tax) each. I suspect they may be localising some of the ingredients here, anyway since it tastes this great, I won’t have mind. In general, Hattendo has 5 basic flavours, including Azuki Sweet Bun (Red Bean, clockwise from top left), Custard, Whipped Cream, Chocolate, and Matcha. Recently, they also launched a Melon bun for a slightly higher price, the filling will still be the same, just that the soft bun is replaced by Hong Kong styled melon bun.
The cream bun is indeed a bun, at least on the exterior. Be warned (and I hinted you on ice packs, remember?), don’t leave it in the open for too long before you consume it. Inside, was something with texture like molten ice cream, probably because I ate it as soon as I brought them home, which was still not as bad. It’s actually best to fridge them for some time before consumption, otherwise, you will find that the content melted and before you knew it, you may need to clean yourself and/or mop the floor. Now I understand why my friend told me it’s best to consume from their store (So that’s why they have seats in their outlet! Just kidding, it’s a café really, with their coffee created by Itsuki Coffee from Miyajima in Hiroshima Prefecture).
As for the taste, it’s rich, creamy, and flavourful, miles better than the ice cream produced in this region, and quite unlike those world renowned premium ice cream, if you know how Japanese ice cream tastes like, you will know what I mean. Among them, only the Azuki Sweet Bun contains beans, the rest are very much just cream.
Notice the packaging indicates ‘Singapore’, which makes me wonder whether if it tastes much better in Japan. Mihara, where Hattendo originated from, is not a place where tourists normally stop by, unless you are going to/fro Hiroshima Airport, and that’s where you will find the nearest Shinkansen station. Anyway, they have an outlet right at Hiroshima Airport too (Oh, the airport is hidden deep inside the mountain by the way, very far from city center)! Come late October, SilkAir will fly Hiroshima, and if you fly there, do try out Hattendo there and let me know the difference! By the way, Chugoku (where Hiroshima prefecture is) is really a nice place to visit, I would say right after Kanto, Kansai, and Kyushu, ahead of Hokkaido because the latter is only wonderful over summer. Chugoku is a gateway to many hidden gems in Japan that many Singaporeans have yet to uncover! Oh, before you get the wrong idea that this article is sponsored, I assured you it’s not, and certainly not from SilkAir, LOL! I just got excited whenever the topic involves travelling in Japan, not just Japanese cuisines, and I actually write a lot better on travelling than food review! 😛
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